Navigate Executive Committee

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Marc is the owner of the multi award winning Niche Restaurants in London. Niche Rosebery Avenue was London’s very first 100% gluten-free restaurant.  Marc is also the founder of Special Dietary Meals which owns Libero Special Meals and Cub Food free-from food for kids. Supplying airline and the travel industry with special dietary and allergen guaranteed meals globally through Foodcase International as their Global Special Meals Program Director.  

Diana joined the ASF in early 2024 to lead Commercial and Strategy, working with the team building products and services to offer to airlines and caterers for auditing and reducing Cabin Waste. From Jan 2025, Diana took on the role of CEO. Her background is in leading marketing and communication consultancies working with clients to help with their brand and marketing strategies.   Diana has worked internationally across Europe, including UK and German, and Asia in China, Korea and Hong Kong. 

Simon is a recognised change maker with 30+ years’ experience across airlines and hospitality on four continents. His career spans hotels to senior airline roles, shaping strategy, spotting trends, and driving innovation that elevates customer and employee experiences. Member of the IFSA Foundation Board and judge for the Onboard Hospitality Awards, he has also served on the IFSA Executive and WTCE Advisory Boards. Today, Simon works as an independent consultant.

Mihai Cucu is an aviation retail specialist with over fifteen years of operational, commercial and strategic experience. He built his expertise at Wizz Air, delivering record onboard-retail performance, and later advanced AI-driven initiatives at gateretail in forecasting and dynamic pricing. As Founder and CEO of neonectar, the first in-flight retailer originating from an airline background, he modernises retail for emerging airlines through data, advanced analytics and scalable technology.

Johannah is Co-Chair of Women in Rail Scotland, Director of Start-Up Rail, and a senior consultant specialising in passenger experience, strategy, and innovation across the UK rail sector. With over 25 years’ experience spanning the Department for Transport, HS2, East Coast, GNER, Chiltern Railways and major infrastructure programmes, she brings deep expertise in customer insight, station design, long-distance services, and innovation strategy. Johannah works extensively with rail operators.

Sara began her career as a Chef, specialising in pastry before transitioning into hospitality leadership. With over nine years at LNER, she played a key role in introducing the Azuma fleet, overseeing kitchen design, café bar concepts, and service delivery. Passionate about quality and sustainability, Sara champions local suppliers and curate’s menus for first-class lounges, Platinum service, and retail offerings. Today, she leads a team of food enthusiasts and talented chefs, driving innovation

 Experienced and influential F&B leader with proven track record and success in strategic ideation, culinary innovation and development, guest experience, commercial value adds, budget control, revenue generation, multi-site operations management and procedural compliance. Well accustomed to working within fast-paced operational environments to tight schedules and with a pragmatic and resilient approach to problem-solving. Extensive people leadership and global supplier management. 

A graduate in Aeronautical Engineering, Andrew’s career has actually seen very little aeronautics.  From management positions in infant care manufacturing with Kimberly-Clark UK and US   

He was appointed MD at Délifrance UK in 2018.  His passion for food quality, customer service and operational efficiency, and a hands-on approach to leadership, took him to Cavendish Ships Stores, the UK’s premier ships stores supplier, where he has been MD since 2022. 

Having worked with DFDS for over 8 years, DFDS are the world’s leading ferry company, based in Denmark looking after  9 routes, taking over 5 million tourist  passengers with a revenue of 3.4b DKK. DFDS offers a diverse and wide selection of food offers depending on route, passenger demographics and time of crossing. Fine dining on the cruise routes, to  European style coffee shops and Pizza pasta on shorter routes.  Previously Iworked at P&O ferries as category manager for Food.

With over 20 years of experience as an F&B foodservice buyer—including 14 years dedicated to the travel sector—Heerum brings deep industry insight and a passion for educating and empowering suppliers on all aspects of travel. 

With over 30 years in the food industry - Zoe started her career as a chef for the Royal Household. Zoe is passionate about all aspects of foodservice and delivery and has deep industry understanding.  She is particularly dedicated to working with suppliers to develop and coach them opening up new opportunities both for suppliers and buyers across the food industry. 

With over 30 years of experience, covering operations, NPD, supply chain and procurement in the UK, Middle East, Australia and Hong Kong. Working across retail (and retail on board) and airlines particularly Qatar Airways, Tigerair in Australia and LSG/Gate Group. Recently worked for Aura Hospitality in Qatar, getting them operationally ready for the World Cup in 2022, and more recently Fever Tree in the UK.